The Copywriting Diva’s Idea of Personality Marketing
Are you getting and keeping customers the way you’d like to? Are you making yourself the star in your own show? If you, the business owner or CEO, are not the STAR … you’re not getting and keeping all of the customers you should be. What do I mean by that? I mean that [...]
Continue Reading →A Copywriter’s Version of How to Overcome Fear
Fear is an interesting phenomenon, isn’t it? It can paralyze people to the point of total inaction. Or, it can render an otherwise smart, capable person into a ‘fraidy cat.’ Numerous writers have said that the only thing to fear is fear itself. Do I believe that? Do you believe that? Obviously, there are very [...]
Continue Reading →My Copywriting Dream on MLK Day
I have a dream on this memorial day, honoring Dr. Martin Luther King, Jr. I SEE the world as ONE also. I believe the world will show up, according to the way we view it! If I believe in hate, or if I live with hate in my heart … that’s exactly what I will [...]
Continue Reading →My Valiant Efforts to Keep Professional Copywriting Real!
Admittedly, I’m having a difficult time deciding what I want to write about here on my professional blog! Get it right and people will read it and love it. Get it wrong, and they’ll hate it and speak ‘evil’ about it … and me. What’s a girl to do? I’m a copywriter, so why not [...]
Continue Reading →Professional Copywriters Don’t Walk on Water: Do You Suffer From “Unrealistic Expectations” for Your Internet Marketing Efforts?
Most of my clients are savvy enough to know that effective Internet marketing requires a lot of misses, before they get a hit. But once in a while, I run into someone who doesn’t understand that copywriters can’t promise a ‘home run’ every, single time. (I usually gracefully decline these folks.) Look at even the [...]
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