Twas Two Days Before a Copywriter’s Christmas
It’s Sunday — two days before the blessed event, when everyone in Christian-dom celebrates Jesus’ birth. I’ve never read anything that proved when Jesus was born, but somehow I guess the scholars have concluded it’s true. This is a rather peculiar time of year for me, as I claim neither Christianity, Judaism, Buddhism, Muslim-ism or [...]
Continue Reading →What Can Business Owners, Including Copywriting Services, Learn From the Current Mortgage Debacle?
It’s all over the news. Every day we hear about more scams, frauds, lies and law suits. Like the class action law suit, the second one this year, against Wachovia. MortgageDaily.com had this to say about Wachovia today: “The Charlotte, N.C.-based company and two subsidiaries are being sued under the Truth in Lending [...]
Continue Reading →What’s the BIG Reason That Prompts Customers to Buy From YOU, Instead of Joe Schmo?
With a plethora of products and services just like yours, why should someone buy from you, instead of one of your many fine competitors? Is it because your products are that superior? Probably not, because most products (and services) have to perform the way they’re supposed to … or the companies are out of business [...]
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