Did Turkey Day Throw You Off Kilter, Too?
I’ve been so off kilter, since Thanksgiving! Do you think it’s a legitimate excuse for us bloggers to neglect our own blogs because a holiday interfered with our sacred schedule? I see some gracious nods in agreement out there, but I also hear my all too familiar responsible voice saying, “The answer is simple. You’re just lazy.” [...]
Continue Reading →Are You Wasting Valuable Real Estate?
I simply don’t understand what kind of ‘expert’ some companies hire to write their ads for them! Whatever vehicle you’re using to market your product or service … make it SELL something. In today’s “attention-deficit” world, where people are bombarded with marketing messages, yours better grab their attention FAST … and keep it until they [...]
Continue Reading →The Good, Better & Best in eMail Marketing
Which category does your email marketing effort fall into? Do you think you do a pretty good job, a good job or is your email marketing prowess the VERY best it can be? The Nov. ’07 issue of Direct Magazine, included a roundtable discussion among some ESPs (email service providers). The execs of Silverpop, Lyrsis, [...]
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