Emotional Copywriting VS Logical Copywriting
It’s an ongoing question in the minds of some clients, even though it’s so obvious to we copywriters … “Is it better to sell something, with an emotional hook or a logical one?” Hummm … There has been so much research done on this subject and every great copywriter I know of understands that emotion [...]
Continue Reading →Marketing Has to Look, Act and BE Different to Get Noticed
I was having a coaching session with Will Ezell yesterday (www.willezell.com). Great guy! A direct response marketing millionaire genius, who flies a bit under the radar as well. And one of the things I mentioned was that I felt a bit silly talking about copywriting on my new blog. I mean, with all the [...]
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